Our Story
The Vision
In 1986, a small group of friends embarked on a unique entrepreneurial journey by building a mobile food stand at the state fair. Customers lined up in droves for the simple concept… massive hamburgers piled high with grilled onions. Over the next 35+ years, the team behind Roach Coach Concepts has honed our experience in all aspects of the mobile culinary experience. What started as a humble venture at a local fair evolved into a thriving enterprise, fueled by our dedication to quality ingredients, exceptional service, and innovative ideas.
The Process
Driven by our early success, we expanded our operations, venturing into different festivals, events, and eventually, city streets. As the demand for our mouthwatering creations grew, so did our expertise in navigating the complexities of mobile food operations. From sourcing the freshest ingredients to optimizing kitchen layouts for maximum efficiency, we’ve mastered the intricacies of running successful mobile food businesses, ensuring every bite delights customers and keeps them coming back for more.
The Result
With over three decades of hands-on experience, Roach Coach Concepts remains driven to deliver excellence in the mobile food industry. Our journey is a testament to the power of passion, perseverance, and innovation. Now we’re excited to share our passion, and our wealth of knowledge and expertise through our food truck consulting services, guiding aspiring entrepreneurs towards their own path of culinary success on wheels.
Our Services
Design
At Roach Coach Concepts, we understand that a successful food truck concept goes beyond just serving delicious food. It’s about creating a memorable and distinctive experience. Our expert team is passionate about bringing your culinary vision to life, ensuring that every detail of your food truck concept aligns seamlessly with your brand identity. From the initial concept to the final execution, we work closely with you to capture your unique style and preferences. Whether you’re looking for a sleek and modern design or a charming and rustic vibe, our team has the creativity and expertise to turn your food truck dream into a reality.
Build
Our goal is turning your culinary dreams into reality by offering comprehensive food truck design and fabrication services. We work closely with you through every step of the process, from the conceptualization to the final construction and launch. The success of your food truck goes beyond the menu. Our experts collaborate with you to design a customized layout that maximizes efficiency, integrates state-of-the-art kitchen equipment, and reflects your brand identity. We source high-quality materials and employ experienced craftsmen to ensure that your food truck is not only functional but also visually striking. We build great mobile culinary experiences, so you can focus on crafting exceptional dishes.
Support
We are dedicated to providing comprehensive support for every facet of your food truck concept, ensuring that your venture is destined for success. Our wide range of services is tailored to meet your unique needs, from initial planning to ongoing operational support. We assist in concept development, helping you fine-tune your ideas to create a marketable and appealing food truck experience. We offer menu development assistance, and can help with sourcing high-quality ingredients, creating an efficient supply chain, and optimizing menu offerings. We aim to empower you with the tools and resources needed to thrive in the dynamic world of mobile cuisine.